A Whole New World

A Whole New World

By Jim Burton

Rocky Mountain Raceways Marketing Communications Director

Whoa, are you kidding me?

That … was … awesome!

In just two sentences, that pretty much sums up my experience in my new job as Rocky Mountain Raceways’ Marketing Communications Director. I started back in April and during the past five-plus months I feel like I’ve been baptized in nitro methane.

See, I’ve worked in the sports world for more than a quarter of a century, mostly as a journalist, covering what my new racing buddies call, “stick-and-ball” sports. From 1991 until the spring of this year I worked at the Standard-Examiner in Ogden. There I covered pretty much every “stick-and-ball” sport you can imagine, from University of Utah basketball under big Rick Majerus, to BYU football under LaVell Edwards, to nearly a decade on the Utah Jazz/NBA beat. I also spent a lot of time writing about minor league baseball, golf and even hockey, but precious little about drag racing, oval racing or motocross.

So, why am I here? Well, in late 2014 I saw that RMR was looking for someone to do public relations. Although I didn’t know a lot about racing, I knew a ton about covering sports and I had a good working relationship with most of the Salt Lake-area media market.

And I also knew RMR General Manager Mike Eames from my days working at the Standard-Examiner.

I liked the idea of a new challenge and I welcomed the opportunity to learn more about the racing world, so I interviewed with the good folks here at RMR and eventually landed the job.

In case anyone is wondering, I love it out here.

From the very beginning I found all the new sights, sounds and even the smells (most of them anyway) completely exhillerating. I hadn’t been on the job more than a few weeks when we had our first dual Test & Tune of the season.      Needless to say, I didn’t get a lot of work done that day. Instead I found myself walking around track taking in the speed and jaw-dropping excitement of the Young Kia Drag Strip and the thunderous horsepower of the America First Credit Union Super Oval.

And on the other side of the facility I discovered the high-flying excitement of motocross. It was cool watching the savvy veteran riders make all the jumps and take all the turns, and it was a hoot watching the little kids bravely test themselves on the same course.

In fact, the same thing applies to drag strip and the oval. Because I wasn’t really familiar with such things, I was amazed – delighted, even – to see kids participate in Jr. Dragster and Quarter Midget events.

Earlier, I mentioned that first duel Test & Tune of the season and how much fun I had taking it all in. One of my fondest memories will be standing on top of the berm looking, north to the oval and south to the strip. One minute I was watching Maverik Modifieds barreling around Turns 1 and 2, the next I was watching dragsters rumble to life before blasting off on the quarter-mile.

And the noise, oh baby! As I stood there I could feel the roar reverberating from the bottoms of my shoes to the top of my head.

I’m actually glad it was so loud, otherwise the people around me would have heard the new guy giggling like a little kid on his first trip to Disneyland. And they probably would have heard my shouting, “Whoa, are you kidding me? That … was … awesome!”


Maverik Clash of the Titans Monster Truck Show

Scheduled to Appear


Bigfoot Firestone

Bigfoot, Retro Body

Double Trouble

Trouble Maker

Wild Thang

Maverik Trakker

Bounty Hunter

Scarlet Bandit

Iron Outlaw

Knuckle Head

Lucas Oil Modifieds: Stroebel Will Have Daughter for a Rival in Bid for Second Win in Utah

For immediate release please

For more information contact Jim Short at jimshort65@sbcglobal or (951) 203-2649


Stroebel will have daughter for a rival in bid for second win in Utah

WEST VALLEY CITY, Utah (July 22, 2015) – Shelby Stroebel said he’s “a little nervous and a little excited at the same time” about returning to Rocky Mountain Raceways on Saturday (July 25) to kick off the second half of the championship schedule for the Lucas Oil Modified Series presented by LoanMart.

Stroebel’s conflicting emotions have to do with trying to win at RMR for the second year in a row after having one of the worst outings of his career a month ago, and to having among his challengers his daughter, a promising 19-year-old named Caitlin Stroebel.

It will be the series debut for Caitlin, who has been racing Modifieds at Meridian (Idaho) Speedway and other Northwest tracks for several years while completing her education in high school and at Boise State University, where she will be a sophomore.

Caitlin, who got her first main event win at Meridian in September, 2012, will become the third woman to drive in the series when she joins her father and the others on the 39-car entry list for the K&N Filters Great Salt Lake 75 presented by Sunoco.

The race, which is scheduled for 75 laps on the 3/8-mile America First Credit Union oval, will be the sixth of the 10 that will determine the 2015 champion. The race winner will take home $2,000 and $400 will go to each of the 28 drivers who earn a spot in the starting field through qualifying or the B main.

Scott Winters has won two of the season’s five race and will go into this event leading the Hoosier Tire West point standings. But the Tracy, California, resident is only 2 points ahead of Taylor Miinch of El Cajon, California, and Escondido, California’s, Austin Barnes, the 2012 champion who also is a two-time winner.

Reigning champion and Las Vegas winner Dylan Cappello of Peoria, Arizona, is fourth, 15 points behind Winters, and Jason Irwin of Albuquerque, New Mexico, is fifth, 22 points in back of the leader.

Irwin and Cappello were second and third at RMR last year when Shelby Stroebel led 64 laps and got his first series win by 0.756 seconds. Not surprisingly, Stroebel has good feelings about the track in suburban Salt Lake City that is about five hours away from his home in Meridian, Idaho.

“I do like the facility,” the 42-year-old construction company owner said. “It’s fun to race at, it’s a fast track and it seems like I have decent luck there.

“The track is racy. If you get the car set up right there are two grooves, which is nice. You have a lot of corner speed and you feel the G forces in the corners; it’s kind of unique (among the tracks on the series’ schedule) in that way. It’ll shove you back in the seat a little. You can drive a little deeper into the corners and carry more corner speed.”

Stroebel, who has finished third and fifth in the point standings since joining the series full-time in 2013, is 12th this week after falling five spots because of a disastrous race at Irwindale, California, June 27.

The front end of his LoanMart Lefthander Chevrolet unexpectedly scraped the pavement in the first turn on the opening lap, leaving him with a broken tie rod end and no steering and triggering an accident that also sidelined Jason Patison and Jimmy Sloan.

“We tried a completely different set-up,” Stroebel said, “and then we missed practice. We broke the car Friday night, so we only had one practice (before qualifying on race day). I was running the top groove then, but when the main event started I was on the inside. I go sailing into Turn One and it loaded up the front more than usual. It put a lot more force on the front and it over-traveled. It hit the sway bar on the track and broke the tie rod end and I had no steering.

“I felt so bad. Jason got the brunt end of it, and Jimmy, and I hate that. If I take myself out I’m OK with that. But when I take other guys out it really bums me out.”

Stroebel said he is going to try the same set-up again, however, as he continues to search for the consistency that has eluded him since he joined the series. He has said that two of the biggest demons for him have been the use of bump stops, which are designed to control suspension travel but in the process, he said, “changes the load so dramatically,” and the peculiarities of the 8-inch Hoosier 700 tire used in the series.

“It has been a struggle with the tires,” said Stroebel, who uses a different tire in the other series he runs. “My right rear is completely destroyed almost every race. That has to do with me not understanding what’s going on with the tire. I know it might help me if I could get a better handle on that.”

The weekend program will get under way with the series’ customary Friday night practice and conclude with practice, qualifying, a 40-lap B main and the 75-lap main event Saturday. Also on the schedule are RMR’s Hornets, Super Stocks, Winged Sprint Cars and a Train race, and the evening will conclude with a Fireworks show.

Tickets are $25 for adults and $10 for children 5 through 12. Spectator gates will open at 4 p.m. Mountain Daylight Time Saturday July 25. Qualifying for all divisions will begin at 5:30, heat races at 6:30, the B main at 7 and the main events at 8:05 p.m.

The Lucas Oil Modified Series presented by LoanMart is supported by a potent marketing concept known as “Team Lucas” whose members include General Tire, GEICO, E3 Spark Plugs, Optima Batteries, Carlyle Tools, Kawasaki, AutoMeter, iON Cameras, Speedco Truck Lube and Tire, BILSTEIN Shocks, LoanMart and SuperClean.

Additional sponsorship is provided by Lucas Oil Products, Protect the Harvest, MAVTV Motorsports Network, Hoosier Tire West, Sunoco Race Fuels, K&N Filters, Aero Racing Wheels, ASI Racewear, Bosch, Five Star Race Car Bodies, Frank’s Radios, Racing Plus and DJ Safety.

Detailed information on the series is available at www.LucasOilModifieds.com